(See: Disney+’s Star Wars and Marvel shows, HBO’s Game of Thrones and DC series, and Paramount+’s Star Trek universe.) Lord of the Rings is arguably the last piece of highly valuable intellectual property that had not yet been snatched up: Publishers often tout it as the fourth best-selling book in history, behind only the Bible, Mao’s Little Red Book, and the Koran. Streamers, particularly those that don’t run ads, must grow their subscriptions to thrive, so they’ve stocked their libraries with new spin-offs, sequels, and prequels to familiar franchises. But the success of The Rings of Power will also indicate whether the streaming bubble is about to burst. Read More: The Rings of Power Exclusive: Producer Says Fan Theories About Sauron Are WrongĪ billion dollars may sound like a rounding error for a massive company like Amazon, whose net sales hit $469.8 billion in 2021. “The jewels of the crown are the big tentpole shows that invite in the whole family,” says Jennifer Salke, head of Amazon Studios.
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No other series in the history of television has been this sprawling, this cinematic, this massive-or launched with such secrecy under such external pressure. With a record-setting price tag of $1 billion, it will be the most expensive show ever made. Nearly every person I encounter, from the cast to the showrunners to the executive producer, seems to teeter on the verge of some cathartic break.Īfter five years of development, The Rings of Power will finally premiere Sept. Though the stakes feel particularly high for the actor, he’s far from alone in his elation and anxiety. And though he’s heard the score before, the swelling strings add particular drama to the occasion, a lifetime in the making for Córdova, the first person of color to portray one of J.R.R. The 35-year-old actor had warned me the day before that he teared up several times on the show’s New Zealand set and would likely do so again at Comic-Con. With ethereal features and perfect posture, Córdova is an ideal choice for a warrior elf named Arondir.
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